Blog

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. And guess what? We’re keeping pace!

Why the Buzz?

Every seasoned Social Media Manager (SMM) knows the importance of Instagram Stories in the digital landscape. It’s spontaneous, engages the audience, and lets brands weave a more personal narrative. For these reasons, it has managed to draw the attention of 500+ million users per day. Yet, a major roadblock to its adoption at scale has been the need to leave your primary social media management platform and hop onto Instagram natively to post these stories. This is not only time-consuming but breaks the seamless work rhythm.

The other challenge? The absence of analytics for these stories in the existing tools. After all, what good is a marketing strategy if you can’t measure its effectiveness?

Jump to Section

The Game-Changing Features

In order to enable our customers to take advantage of this groundbreaking API update, we’ve introduced a new suite of features to make posting and measuring the impact of Instagram Stories a breeze:

• Unified Posting Experience – Now, SMMs can post Instagram Stories directly through Oktopost. No more switching between platforms. Stay where you are, use the Post Creation tool you love, and bring your stories to life!
• Dive Deep with Analytics – With our Social BI, you’ll now have metrics for your IG Stories right where you want them. Compare, contrast, and integrate these insights with your broader social media analytics for a holistic view.

But, Why is This a Game-Changer?

Let’s dive into a use case. Imagine an SMM who’s responsible for multiple brands. They schedule posts, monitor engagement, and analyze results—all within Oktopost. 

Prior to this integration, they were using Instagram Stories in the native platform, which proved to be incredibly inefficient as it forced them to leave Oktopost everytime they wanted to share an IG story. And due to IG’s limited analytics, they continuously missed out on critical insights that helped them gauge their content’s success. 

Alternatively, some SMMs were unable to adopt IG stories altogether, missing out on its unparalleled ability to capture and engage their audience.   

Now, with this update, they can seamlessly integrate Instagram Stories into their workflow. This not only saves time but also provides a consistent platform experience.

What’s the Word on the Street?

We’ve heard time and time again from our customers, ‘We would love to better manage Instagram in full via Oktopost. This is important for all of our brands and team members.’ This sentiment is echoed by many of our valued customers. We listened, and we delivered.

Staying competitive in the dynamic world of social media is crucial for your brand. This update isn’t just about adding another feature. It’s about enhancing the Oktopost experience, ensuring Oktopost continues to help SMMs across the globe build better connections with their audience.

Summing it Up 

Our latest feature is more than just a convenience—it’s a strategic tool that positions you ahead in the Instagram Stories game. It promises an uninterrupted workflow, powerful insights, and a competitive edge.

So, gear up to tell your brand’s story more effectively on Instagram and let us handle the rest. Here’s to smarter and more efficient social media marketing!