Email marketing has ruled the digital marketing realm ever since its inception. It has a tremendous revenue-generating power that delivers a strong return on investment, giving businesses the means to reach out to their prospective and current buyers alike.
Research shows that for each dollar you spend on your email marketing campaigns, you get back $44, which makes for a 4400% ROI.
So, there’s no denying that you can do a lot with emails, making them an essential part of your marketing strategy. But if you’re having trouble getting the most from your emails, it’s time to change up your tactics.
Here is a round-up of some actionable tips to improve and boost your revenue from emails.
Segment Your Email List
Dividing and segmenting your email list allows you to send out more targeted and focused emails. When you cluster your target audience, it helps you enhance your efforts and significantly improves your overall campaign performance and results.
You can segment your target audience based on their pain points, goals, habits, etc. When you understand the preferred content your users expect, you have a higher chance of increasing your email marketing revenue.
Ultimately, your email list recipients’ segmentation depends on what works best for your business to increase the relevance of your email marketing efforts for your subscribers.
Focus On Email Deliverability
It is also vital to pay attention to your email deliverability aspect.
Does your email steadily reach your recipients’ inboxes, or do spam and junk filters mostly trap them?
To get your email messages past the junk/spam folders, develop clean, explicit, and quality content that doesn’t comprise spam trigger words.
Also, be mindful of always including the unsubscribe button in your emails. This can help people easily unsubscribe if the email content doesn’t interest them and saves your emails from likely being reported as spam.
Leverage Email Automation
Email marketing automation is a surefire way to run effective campaigns at a scale to reach out to the right audience at the right time. You don’t have to repeat redundant processes over and over manually.
Email automation triggers a particular email campaign by either action or inaction of a specific user throughout the customer journey to focus on your strategy. Automated emails also ensure that you deliver relevant information to your customers promptly.
Some of the ways email automation software can help you maximize your ROI.
- List and segment people – target valuable recipients to help you generate revenue
- Optimize – perform testing to improve your business’s bottom line performance
- Streamline your email processes – prevent your emails from getting marked as junk/spam
Personalize Your Emails
Customizing your email marketing campaign to deliver targeted content goes a long way in increasing your email ROI.
For instance, you can play along with something as simple and basic as adding your recipients’ first name in the email greeting rather than using a generic “Hey!”. That way, it can increase your email open and click-through rates and ultimately your ROI.
Also, you can leverage the automated behavioral trigger feature in your emails. For example, when a visitor purchases an item from your site, you can send your customer a follow-up email with other things related to their purchase.
Optimize For Mobile
Today, recipients open more than half of their emails on mobile devices, and this number is only expected to grow. This indicates the importance of mobile optimization in your email marketing campaigns. It is essential to test your emails on mobile tablets and devices.
Since many mobile users go through their emails on their devices, optimizing all your emails is crucial to propel the desired impact and drive your ROI. Effectively formulate and optimize your email campaigns to achieve specific goals and objectives.
Craft Intriguing Subject Lines
Engaging and compelling subject lines are critical to getting recipients to open and follow through your emails, learn about your brand and offerings, and eventually become customers.
Subject lines are only impactful when they are personal, concise, powered by strong verbs, and provide recipients with an accurate idea of what they’ll find inside. In addition, you can use them to communicate a sense of urgency like “Don’t miss out on our exclusive webinar!” or “Sign up now to reserve your spot!”.
These email subject lines pique the readers’ interest. They become curious to know what opportunity they will miss out on if they don’t open the email. This, in turn, has a significant positive impact on your email marketing ROI.
Add Compelling CTAs
To drive and boost your revenue, it’s essential to compel your email subscribers to follow through with your emails and take the intended action.
Adding persuasive and compelling CTAs to your emails is a powerful way to increase traffic considerably and direct them to designated landing pages.
Whether you want to boost your products’ sale or motivate readers to register for your webinar, CTAs help you drive engagement and entice your recipients to take specific action on your website.
Wrapping Up
Email marketing is evolving, but it is categorically here to stay. Marketers need to understand the importance of emails in driving ROI and leverage a strategic approach to build rapport with their intended audience, convert more visitors and eventually generate more revenue.
It is imperative for creating foolproof email marketing plans to spend adequate time developing and implementing your campaigns and growing your customer base.
Above all, it is crucial to continually test your email campaigns and implement new tactics to optimize the performance and make considerable improvements in your ROI.
