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How to create a content calendar for your blog

This post is based on episode 76 of the ProBlogger podcast.

Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But whatever the reason, you need to get organised quickly for the coming year.

And that means creating a content calendar for your blog.

Now I’m not suggesting you need to lock in every last detail for each post. You should revisit your content calendar several times a year to make sure your blogging is still on track. But this is a great time of year to make a start.

Planning for success

Ever struggled to come up with a topic to write about? As the minutes tick by the pressure builds, and when you finally do think of one you have to rush it to meet your deadline.

Having a content calendar relieves the pressure because you’ll always know what to write about. And planning your posts in advance gives you the opportunity to take your readers on a journey.

It also helps you become a more consistent blogger. When you can’t think of anything to write about, you may be tempted to just give up and tell yourself, “I’ll try again next time”. But when you’re working to a plan, you’re more likely to stick to it – especially if you’re working on a series of posts that build on one another.

Looking back

The first step is to review the content you created last year. Were there any posts that did particularly well? You can use Google Analytics to find out which posts got the most views, and tools such as BuzzSumo to see which posts got the most shares. You may also want to dig a little deeper and find the content that got the most comments.

Did any of the topics you wrote about get you lots of traffic, shares and comments? On the

By: Darren Rowse
Title: How to Create a Content Calendar for Your Blog
Sourced From:
Published Date: Thu, 14 Jan 2021 11:00:00 +0000


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