Marketers consider a lead generation to be the most resource-intensive stage of sales. Based on my entrepreneurial experience, I believe that the leads that have been collected with so much effort still need to be appropriately handled. There are many anti-cases where the sales department couldn’t control the flow of leads. Messengers with their magic metrics didn’t save the situation either.
Automating the processing of leads with chatbots is an excellent solution to the problem. Virtual assistants respond more quickly and are available 24/7. And if a customer does want to contact a live operator, the bot will warm them up with feedback or other helpful content while they wait.
Highlighted a few Tips for Creating an Effective Bot
1. Don’t miss customers by using simple scripts.
Slow responses to inquiries cause consumers to turn to competitors. And quick answers and timely help in difficult situations keep them close to the brand. The willingness to help in any case is a win-win. People feel attention to themselves and are more willing to apply for a paid service from a company they already know. A bot aimed at increasing loyalty doesn’t have to have a complicated structure. It may have a modest functionality, but it will perform its assigned tasks.
Gather the questions most frequently asked by customers and teach the bot to answer them briefly and with complete information. Then it will be able to relieve the customer service and not miss a single request.
2. Handy newsletters.
Marketers are losing interest in email newsletters due to low discoverability. SMS has been working poorly lately and has poor technical capabilities.
Messengers are convenient in every way and, in combination with chatbots, break all records of efficiency.
3. Friendly tone.
People buy more quickly when they are comfortable and feel at ease. Although online shopping didn’t come about yesterday, users unconsciously want online shopping to be done in a similar environment to offline shopping. A chatbot should support the format of a casual conversation between buyer and seller as much as possible.
Make sure your conversational messages are readable and straightforward. For this purpose, divide large amounts of text into paragraphs and add lists. Avoid ambiguity and corporate clichés. Set up personalization, let the chatbot ask for the name of its interlocutor, and address it by name in subsequent messages.
4. Funnels
Classic sales funnels with landing pages are only 20% effective today. But everything changes when, after advertising, the user is greeted by a subscription form offering to continue communicating in a messenger that is convenient for him. Then a bot interacts with him and guides him through the funnel: refines objections and provides organizational information. In this case, the return rate increases to 50% or more.
5. Bots with artificial intelligence
The only thing better than a bot is a bot that can improve independently. Artificial intelligence uses machine learning algorithms, natural language processing (NLP), and statistical analysis to perform tasks.
Such a chatbot mimics human action and can generate written and spoken language. It is comfortable to communicate with, but the virtual assistant is more accurate and responsive than a live manager. Chat-bots with artificial intelligence optimize any business process, including sales. And also make them safer for all parties involved in the transaction.
Many entrepreneurs seek not to depend on third-party specialists. They want to create bots that meet their requirements and save their budget.
No-code software solution builders meet the needs of businesses and provide additional development opportunities for their users. That’s precisely what the team and I make our platform inqoob.
