In today’s world a huge part of business success is actually down to presenting a face that presents trust and confidence to both the market and the consumer world. The devil truly is within the details, and it boils down to corporate branding, how members of the company present their selves, their EDM’s, corporate brochures, ad campaigns and press releases. It is a multi billion dollar industry in some parts of the world to build the correct perception of a company. This applies even to those who are just starting out. Being cost effective is one thing but compromising on quality is quite another. Starting out a business from the cradle of your home is a good thing, but stagnating there and using your home address as your primary office mailing address could be the wrong step that will lead to a whole host of problems later on. The importance of a registered office address lies in its ability to define the company that is using it and gives the persona of professionalism that every business need.
A mailing address that originates from a home address already instills a lack of confidence in the end user. It is like a very well furbished website, detailing all the businesses and backed up by an incredible client base – only to be tarnished by a contact list that reads from some universal mail provider. There is an inherent drop in levels of trust in the company straight away and confidence is removed from the equation. These are two things that are extremely important in a purchasing decision, especially when you are not there to personally seal the deal yourself. This is about the same when it comes to the registered office address, every business needs to present an image of professionalism. You might have a killer product, you might have great presentation skills – but all these can be outdone by a shoddy mailing address that happens to be in every flyer, brochure and book that you give out. The bottom line is branding and a key component in a successful brand are the intangibles – trust, believability, confidence, history. Once you lose that confidence , then your brand recognition among your clients and soon among the rest of the consumer populations will go down the drain and you will slowly see those profit margin figures follow it dutifully. Think about hiring the services of a virtual office provider and some of them have packages which are cheap and offer basic services like a registered office address and simple mail collection, which is the first step in building reputation.
There you have it, an integral reason why anyone with the need to succeed in a business should own a registered office address. The cost is low and the benefits far outweigh the tiny investment that you have to put in to start you on the road to financial freedom and business success. This is the importance of a registered office address; it can make or break your business.