After cracking down on password-sharing in over 100 countries, Netflix has shifted its focus to India. Starting from July 20, users in India will only be able to share their passwords with members of their households.
“A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are—at home, on the go, on holiday—and take advantage of new features like Transfer Profile and Manage Access and Devices,” Netflix said in a statement.
However, it is not clear whether the OTT platform will follow the same model for curbing account sharing as it had been doing in other countries. In other geographies, a Netflix account is tied to a unique IP and users must log in to their home WiFi connection every 31 days to avoid getting logged out of their accounts.
After testing the waters in countries like Portugal, Canada, New Zealand, and Spain, Netflix began its crackdown in the US on May 24 this year. In these countries, the streaming firm has also allowed for an option for users to add an extra member to the subscription tier after paying additional charges.
<div class="alsoread" data-title="Netflix quarterly revenue falls short of estimates despite healthy user growth" data-thumbnail="https://images.yourstory.com/cs/1/158e0f40209c11ea86ac4bf30a142c95/Netflix1576566933332jpeg?fm=png&auto=format&h=100&w=100&crop=entropy&fit=crop" data-published-url="https://yourstory.com/2023/07/netflix-misses-on-revenue-despite-healthy-user-growth" data-brand="ys-life" data-head-line="1743 people loved this story” contenteditable=”false” data-new-ui=”true” data-explore-now-btn-text=”Explore Now” data-group-icon=”https://images.yourstory.com/assets/images/alsoReadGroupIcon.png” data-pageurl=”https://yourstory.com/2023/07/netflix-begins-cracking-down-on-password-sharing-in-india” data-clickurl=”https://yourstory.com/2023/07/netflix-misses-on-revenue-despite-healthy-user-growth” data-headline=”1743 people loved this story” data-position=”1″ data-sectiontype=”also read” data-emailid=”sayan@yourstory.com”>
// width: auto !important;
// padding: 1.5rem 0.875rem!important;
margin: 1rem 0rem !important;
// border-top: 1px dashed #969696;
// border-bottom: 1px dashed #969696;
// border-radius: 1px;
// box-shadow: none !important;
// a
// width: 100% !important;
//
.innerButtonWrapper
display:flex !important;
z-index: 10 !important;
margin-top: 15px !important;
justify-content: flex-end;
.exploreNowBtn
background: black;
color: white;
padding: 10px;
width: 154px;
border-radius: 6px;
font-size: 14px;
line-height: 17px;
float: right;
cursor: pointer;
text-align:center;
border-bottom: unset;
font-weight: 600;
height: 37px;
border: 1px solid black;
font-family: ‘museo-sans’ !important;
font-style: normal !important;
text-transform: capitalize !important;
.highLightLine
color: #FF512F !important;
.bottomLineStyle
width: auto;
margin: 10px 0px 20px;
border: 0.5px dashed #BFBEBE;
width: 90% !important;
.textWrapperStyles
width: 100%;
display: flex;
flex-direction: column;
justify-content: space-between;
padding: 0.25rem 0.5rem 0.25rem 1.5rem !important;
position: relative;
margin: 0;
min-height: 6.62rem;
padding-top: 0;
.anchorStyle
text-decoration: none;
color: black !important;
width: 100%;
.thumbnailWrapperStyles
text-align: center;
margin-right: 1.2rem;
.innerWrapperStyles
font-family: ‘museo-sans’ !important;
display: flex;
margin: 0;
border-radius: 12px;
// align-items: center;
;
.exploreNowText
color: white !important;
font-size: unset !important;
font-family: unset !important;
font-weight: unset !important;
margin: unset !important;
line-height: unset !important;
letter-spacing: unset !important;
.headLineText span
font-weight: 800 !important;
font-size: 28px !important;
.thumbImage
display: unset !important;
height: auto !important;
margin: unset !important;
.exploreNowCheron
border: 0px;
padding: 0px;
vertical-align: middle !important;
display: unset !important;
height: 73% !important;
margin: unset !important;
width: 7% !important;
margin-left: 5px !important;
color:white;
opacity : 1;
.alsoReadTitleDescr
font-size: 22px !important;
font-weight: 400 !important;
line-height: 29px !important;
color: #242626 !important;
font-family: ‘museo-sans’ !important;
font-style: normal !important;
text-transform: capitalize !important;
.alsoReadMainContainer
font-size: 1rem;
padding-bottom: 1.1rem;
color: #171B1C;
width: auto !important;
padding: 1.5rem 1.875rem;
// margin: 1rem 0rem !important;
background: linear-gradient(90deg, rgba(255, 81, 47, 0.1) 0%, rgba(240, 152, 25, 0.1) 100%);
box-shadow: 0px 0px 30px rgba(86, 128, 151, 0.1);
border-radius: 12px;
height: 100%;
display: block;
.headLine
min-height: 3.5rem;
// font-size: 25px;
font-family: ‘museo-sans’;
font-weight: 500;
color: #000000 !important;
@media (max-width: 769px)
.exploreNowCheron
display: none !important;
.exploreNowBtn span
border-bottom: 2px solid red !important;
padding-bottom: 3px !important;
.exploreNowBtn
// border-bottom: 2px solid red !important;
border-radius: 0px !important;
width: 86px !important;
background: unset !important;
color:black !important;
border: 0px !important;
padding: 10px 0px 5px 0px !important;
font-weight: 700 !important;
height: 43px !important;
border: 1px solid unset !important;
.alsoReadTitleDescr
font-size: 16px !important;
font-weight:500 !important;
line-height: 20px !important;
padding: 0px !important;
color: black !important;
.headeLine
line-height: 1.2 !important;
.innerButtonWrapper
padding-right: 0px !important;
.thumbImage
height: 29px !important;
width: 23px !important;
.alsoReadMainContainer
padding: 1.5rem 1.6rem 1em !important;
.exploreNowText
color: #10171B !important;
font-weight: 600 !important;
font-size: 14px !important;
margin: unset !important;
line-height: unset !important;
letter-spacing: unset !important;
text-transform: capitalize !important;
font-style: normal !important;
.headLineText span
font-weight: 800 !important;
font-size: 20px !important;
margin: unset !important;
line-height: unset !important;
letter-spacing: unset !important;
Netflix quarterly revenue falls short of estimates despite healthy user growth
The move comes as a response to the mounting challenges posed by the practice of sharing account credentials among multiple users, which has been a long-standing concern for the company. However, the change in the business model comes as a U-turn as Netflix began promoting its password-sharing initiative in 2013.
“We’ve always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams,” it recently said in a blog post.
However, in early 2022, the streaming giant saw its subscriber base shrink for the first time, and the company blamed it partly on password-sharing.
The restrictions have been expanded to more than 100 countries, accounting for over 80% of its revenue, according to an earnings letter Netflix shared with the shareholders. The move comes after a successful trial period in select regions, where the company observed a low cancellation rate and saw encouraging results in terms of monetisation.
Since the introduction of paid sharing, Netflix said it has witnessed a notable trend of converting borrower households into full-fledged paying members, along with the growing popularity of the “extra member” feature, which has contributed to increased revenue and paid memberships. It has not offered this option in countries where it has implemented recent price cuts, including Indonesia, Croatia, Kenya, and India.
Edited by Kanishk Singh
![Read more about the article [Funding alert] 9Unicorns launches student fund, to invest upto $75K per startup](https://blog.digitalsevaa.com/wp-content/uploads/2021/07/c3706fc8aa882dc65eefe8c6d6d80bf6dc392b8e6cfe32bbe565d4904f58fd4e-1625550884415-300x150.jpg)
![Read more about the article [YS Exclusive] DFAN and SCV announce co-investment partnership with a corpus of Rs 100 Cr](https://blog.digitalsevaa.com/wp-content/uploads/2022/01/dfan-1641712765851-300x150.png)
