The COVID-19 pandemic saw unprecedented upheaval as businesses and people struggled to work under the new normal. Not surprisingly, the economy went into recession, contracting for the second consecutive quarter…
Every business has their own unique needs and tech requirements. Yet, with so many tech tools out there, how do you know which ones are the best for your business?As…
Nandesh Gupta, fondly called Saurabh, has visited a lot of places in India, but he says there is no other city like Punjab. "It was wonderful to grow up in…
As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful…
Growing up, Deepjyot Singh Sethi had aspired to become a doctor, but coming from a long line of entrepreneurs who are into manufacturing, he also wanted to carry on the…
Digital media has become a direct channel between a brand and its consumers. With more and more people spending more and more time on various digital platforms, brands are reaching…
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The investment flow into the Indian startup ecosystem continues to hold high as few of the companies look tantalising close to achieve the unicorn status.The second week of February saw…
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Cloud costs can prove to be a tricky if not monitored carefully. This makes it important for organisations to reduce their overall cloud costs. All these techniques and strategies can…
This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If…