Women running their own businesses already face a set of obstacles their male counterparts don’t. Being a woman business owner comes with extra criticism, a more difficult home life, and difficulty juggling the work/life balance others seem to effortlessly strike.
All of your hard work should pay off—part of ensuring that happens is focusing on your company’s real target audience. Explore these tips for identifying yours so your marketing efforts reach people who are most likely to convert and you can watch your business soar.
Look At Your Existing Metrics
Whether your company already is established or you’re just starting out, you can look at some metrics to see who’s responding to your products. If you’re using a larger scale site such as Etsy or Amazon, look at who’s checking out your website or seller page.
Once you see who is already interested in your products or services, you can better narrow down your target audience. Identifying your target audience is essential so that your marketing efforts can reach people who are most likely to purchase from you.
Get To Know Your Current Customers
If you own a brick-and-mortar shop, getting to know your customers is much easier than if you’re an online based company. You’ll have face-to-face interaction on your side, for one thing. Here are a few examples of how you can get to know your customers:
- Send out surveys to learn about the demographics and interests of your customer base.
- Look at who follows your social media pages and follow them back.
- Pay attention to who is engaging in your content and if it’s shared.
Getting to know who already loves your brand helps you to determine who else might love it too and just doesn’t know about it yet.
Trial and Error
While many businesses don’t like to take risks or pull the trigger on decisions without sufficient amounts of hard evidence their decisions will work, sometimes taking small risks can pay off. For example, marketing to who you think will like your product (an educated guess) can help you decipher who you should market to by monitoring the progress and making adjustments along the way.
These are just a few tips for identifying your target audience. Always monitor how your sales are going and adjust as needed for the best possible results. Once you’ve correctly identified your target audience, the next step is to learn how to market to that niche audience.