Digital marketing has grown in popularity since the start of the pandemic, as many businesses have been forced to consider online operations to survive. As a result, it’s now more important than ever to highlight the challenges that marketers can face.
For a small venture, digital marketing mistakes are often linked to inexperience. Many fail to set the right target audience, for instance. However, even professional marketers can get caught up unexpectedly. Did you know how harmful the office environment could be for your digital marketing campaign? Here’s an example: Imagine you’ve got a yummy snack on your desk, a donut. That simple donut could ruin your next campaign.
Yummy Sweet Snacks
Who doesn’t like a donut? We all deserve a treat now and then, and when you’re working hard all day, the sweetness feels like an appropriate reward. Sugar delivers a rush of energy. However, neuroscientists explain how sugar can change your brain and affect your decisions. Indeed, the brain is constantly rewiring itself. A process called neuroplasticity that shapes neurological pathways. The introduction of sugar creates a fast reward pathway. Your brain begins to crave immediate gratification, not only about food but also the decision-making process. Therefore, you could end up making dumb decisions because your brain is wired to rush for a quick reward. Additionally, it also affects your ability to focus on complex data and information, as the energy rush is short-lived.
Too Hot to Think
Blood sugar levels affect your body temperature. A donut is a sugar bomb that creates a glucose spike. Individuals with diabetes can find it hard to control their body temperature. But even a healthy individual can experience a body temperature shift after consuming high sugar treats. This has catastrophic consequences for your health, affecting hormones, enzymes, and also mental focus. Turning the AC unit on for heat or cool can provide temporary comfort, but it can make things worse if the unit blows toxins back into the room. That’s why you want to keep two things on your desk: Firstly, the number of a 24 hour AC repair expert, and secondly a healthy treat substitution!
Stress and Sound Pollution
The sugar rush from the donut drives your energy levels up. However, in an office environment, too much energy could lead to distractions and interruptions. Nobody can sit quietly when they’re bursting with the aftermath of a sugar bomb! What does this mean in practice? You might be too excited to focus on your work. You’ll need to evacuate the excess. Tapping your feet, changing positions, walking through the office, or chatting with your co-workers are some of the coping mechanisms people develop. What you may not realize is that the sugar rush creates noise pollution in the office, and increases stress levels. The matter is made worse if you’ve decided to skip the donut and offer it to a colleague, who is now drumming their fingers on the desk while talking loudly on the phone. Indeed, you are then at the receiving end of the stress, which makes it harder to analyze digital marketing strategies.
In a world where digital marketing requires data understanding and human interactions, it’s important to create a work environment that doesn’t interfere with the decision-making process. We need to acknowledge the invisible risks in the office to improve our productivity and results. Therefore, this tongue-in-cheek donut accusation is a reminder to us all that fueling your body properly enhances the quality of your work. Don’t let that donut ruin your marketing campaign.