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What is Smallcase? A Detailed Explanation

Ever felt overwhelmed like a rookie on Wall Street, with all the jargon around, and confused about where to start? Well, in this article, I will make it easy for you. Presenting smallcase: a game-changer for your investment journey. Imagine being able to shake off the one-size-fits-all approach and build a portfolio that is a reflection of your very own unique investment philosophy. That’s the magic of smallcase. It is a platform for the implementation of thematic investment ideas in the form of a basket of stocks and ETFs (Exchange Traded Funds).

But wait, isn’t that what mutual funds do?

Smallcase might, on the face of it, look very much like mutual funds in terms of pooled money from investors for buying a diversified portfolio of stocks or bonds. But then, the similarity ends there. Let’s explore how Smallcase is different from mutual funds:

  • Investment Philosophy: Traditional mutual funds are often categorised based on company size (small-cap, mid-cap, large-cap) or the type of returns they aim to generate (growth, value, income). For instance, an Axis Small Cap Fund would predominantly invest in small-sized companies in India. Smallcase, on the other hand, champions a thematic investment approach. Think you’ve got the next big green energy hunch? Dive into a Smallcase focusing on renewable energy companies – from solar giants to electric vehicle manufacturers. It’s all about aligning your investments with your vision of the future!

  • Ownership and Control: When you invest in a mutual fund, you own units of the fund, not the actual stocks. Smallcase offers a more direct approach where the selected stocks are credited to your Demat account, granting you 100% ownership. This transparent ownership structure not only provides a sense of control but also allows for personalised adjustments.

  • Rebalancing with a Personal Touch: Rebalancing in the Smallcase ecosystem is a unique blend of expert advice and personal choice. Smallcase portfolio managers monitor market trends and suggest adjustments to optimise returns. Unlike automatic rebalancing in mutual funds, you as an investor will have the final say. Through a simple two-step approval process in the Smallcase app, investors can authorise changes, staying engaged with their investments without the hassle of manual trading.

The Financials of Smallcase: Charges and More

Smallcase charges come in two flavors: transaction fees and subscription fees (depending on the smallcase you choose). Here’s a breakdown:

Transaction Fees: A Flat Fee with a Cap

  • Imagine you’re placing an order to invest in a smallcase (or adding more money to an existing one). This incurs a transaction fee, typically a flat fee of ₹100.
  • But there’s a rider! This ₹100 fee is capped at 1.5% of your investment amount. So, if you’re investing a smaller sum, say ₹2,000, you’ll only pay the actual 1.5% (₹30), not the full ₹100.
  • Another perk? Adding money through a Systematic Investment Plan (SIP) attracts a much lower transaction fee, just ₹10. This is a great way to rupee-cost average (investing a fixed amount regularly) and minimise fees.

Subscription Fees: Not Applicable to All

  • Some Smallcases, particularly those curated by experts or investment firms, might have a subscription fee. This fee grants you access to their specific investment strategy and ongoing management.
  • A flat fee upfront for a specific period (e.g., ₹2500 for 3 months)

A Word of Caution

This article is for informational purposes only and does not constitute financial advice. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions.

Wrapping Up


Smallcase represents a shift towards more personalised, thematic investing, offering a platform where ideas and convictions shape investment choices. As we sail through 2024, the allure of aligning one’s investment portfolio with personal beliefs and economic trends continues to grow, making Smallcase a noteworthy contender in the investment arena.

Smallcase empowers everyday investors to craft personalised portfolios aligned with their goals. It’s a user-friendly platform offering expert guidance without compromising ownership. So, ditch the one-size-fits-all approach and explore the exciting world of thematic investing with smallcase!

Edited by Rahul Bansal

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