It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?
Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.
Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.
Open House Invitation
Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.
Just Listed or Just Sold Postcard
Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.
Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.
In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.
Trifold Agent Brochure
Nearly every social media site has space for a bio, or an “about me” section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.
Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take one basic message and optimize it for each channel. Not only will this save you time, and your sanity, it will create brand consistency and the repetition will motivate your target audience to act.