Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers:
“I’m focused on producing short-form video content.”
“I’m trying to live stream as frequently as possible.”
“I’m experimenting with different ad formats.”
The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels, and more. But a more recent tactic is that of Instagram SEO. We’re familiar with the website and online listing aspects of SEO, but we must remember that social media platforms have widely-utilized search functions, too. And leveraging search as a way to grow your reach is a great way to get a leg up on your competition.
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So, let’s dive right in. By the end of this guide, you’ll have an answer to each of the following:
>What is Instagram SEO?Why is Instagram SEO important?How do you successfully execute Instagram SEO?
What is Instagram SEO?
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. By following Instagram SEO best practices — which we’ll discuss shortly — you improve your chances of being discovered by users who are searching keywords related to your business.
Let’s use gardening content as an example. Type “gardening” into the Instagram search bar and you’ll see this:
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Go ahead and click “see more,” and the list of suggested search queries will expand:
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Selecting “gardening ideas” brings you to this page:
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And if you were to click on the
By: Conor Bond
Title: Instagram SEO: 4 Ways to Rank Higher in 2021
Sourced From: www.wordstream.com/blog/ws/2021/04/07/instagram-seo
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Did you miss our previous article…
https://businessleadstraffic.com/2021/04/06/9-tips-for-writing-irresistible-blog-post-titles/
