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Have you ever wondered whether your company should sell branded merchandise? Or perhaps you have questions about what promotional merchandise even entails? If so, you’re far from alone.

Many entrepreneurs and small business owners weigh the pros and cons of merchandise marketing. After all, it requires an investment upfront. 

But make no mistake, there’s no better way to get your brand in the public eye. Here are five ways company merchandise contributes to brand awareness. 

1. Big-Name Companies Do It

Investing in branded products to give away and sell to employees and customers is a tactic taken directly from big-name companies. What’s an example of branded merchandise? Check out these tumblers, which could bear your company logo https://www.customusb.com/custom-tumblers/.

YouTube, Google, and other big-name brands have long relied on selling merch to boost their brands. Getting on board with this promotional strategy will allow you to earn more profits while promoting your business.

2. Loyal Customers Love It

Company merchandise makes a difference in the highly competitive business climate of recent years. Start-ups are everywhere, so you owe it to your company to stoke brand loyalty through merchandise. 

Remember that new customers cost six to seven times more to keep than ones you’ve already cultivated. And there’s no better way to retain loyal customers than through special perks such as company merchandise. 

Studies show that merchandise marketing increases customer loyalty, especially when you provide merch as a free and unexpected bonus. 

3. Translates into Cost-Effective Marketing

What else is so great about investing in swag for your business? It remains one of the most cost-effective marketing strategies on the market today. 

Don’t believe us? Compare the cost of branded products to other forms of advertising such as billboards, radio promos, and television spots. Not only will you pay significantly less for merchandise marketing, but going big contributes to savings.

After all, the more small business merchandise you buy with each order, the lower the price per unit of each product. And this cost-effective marketing strategy relies on word of mouth providing an additional boost to its effectiveness.

4. Brings in More Leads

Company swag brings in more leads, making it one of the best tools in your marketing arsenal for increased brand awareness. How do you get the most bang for your buck?

Consider providing it to your employees and having them use it during client meetings. Offer it as a promo product customers receive when they provide contact information or sign up for your newsletter. 

5. Stand Head and Shoulders Above Competitors

When you create merchandise with your company logo for employees and customers, you also distinguish yourself from the competition. Of course, differentiating your company from its competitors remains one of your primary marketing goals. 

When you pass out swag, it encourages employees and customers to share posts with pics of your brand. And every place your merch ends up means more eyes on your brand. 

Why Branded Merchandise

Branded merchandise includes any products containing your company’s brand or logo. That means endless options for advertising. When you choose these items with care, they can contribute to nearly effortless brand promotion.

Are you ready for more insider tips to help you effectively market your brand? Browse our blog for the entrepreneurial tips you need to exceed expectations.