Fraud protection startup nSure AI has raised $6.8 million in seed funding, led by DisruptiveAI, Phoenix Insurance, AXA-backed venture builder Kamet, Moneta Seeds and private investors.
The round will help the company bolster the predictive AI and machine learning algorithms that power nSure AI’s “first of its kind” fraud protection platform. Prior to this round, the company received $550,000 in pre-seed funding from Kamet in March 2019.
The Tel Aviv-headquartered startup, which currently has 16 employees, provides fraud detection for high-risk digital goods, such as electronic gift cards, airline tickets, software, and games. While most fraud detection tools analyze each online transaction in an attempt to decide which purchases to approve and decline, nSure AI’s risk engine leverages deep learning techniques to accurately identify fraudulent transactions.
nSure AI, which is backed by insurance company AXA, said it has a 98% approval rating on average for purchases, compared to an industry average of 80%, allowing retailers to recapture nearly $100 billion a year in revenue lost by declining legitimate customers. The company is so confident in its technology that it will accept liability for any fraudulent transaction allowed by the platform.
nSure AI’s founders Alex Zeltcer and Ziv Isaiah started the company after experiencing the unique challenges faced by retailers of digital assets. The first week of their online gift card business found that 40% of sales were fraudulent, resulting in chargebacks. The founders began to develop their own platform for supporting the sale of high-risk digital goods after no other fraud detection service met their needs.
Alex Zeltcer, co-founder and chief executive, said the investment “enables us to register thousands of new merchants, who can feel confident selling higher-risk digital goods, without accepting fraud as a part of business.”
nSure AI, which currently monitors and manages millions of transactions every month, has approved close to $1 billion in volume since going live in 2019.
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