Blog

Berlin-based Razor Group is a global consumer holding company that acquires and operates online marketplace merchants, with a focus on category-leading Amazon FBA sellers. In a recent development, the company announced that it has raised $400M (approx €331.6M) in a debt and equity round of funding.

Prior to this, the company had raised $70M (approx €58M) in funding from investors, including 468 Capital, Red Alpine, Presight Capital, Rocket Internet, and Claret Capital Partners.

Investors in this round

The round was led by Victory Park Capital (“VPC”) with participation by BlackRock as well as its existing shareholders.

Tushar Ahluwalia, CEO & co-founder at Razor Group, says, “Our ability to attract world-class investors such as VPC and BlackRock is a function of our demonstrated ability to execute at lightning speed. In turn, this execution speed is a function of our focus as well as our proprietary technologies, which enable us not only to identify the best acquisition targets at scale but also to integrate the companies and drive operational excellence across functions.”

Funds for expansion in Europe and the US

The proceeds from this round will be used by Razor Group to further accelerate the acquisition of top-ranked Amazon FBA businesses and expand into other market places across Europe, the US, and further global growth markets.

Christoph Gamon, SVP Finance & co-founder at Razor Group says, “Our M&A capabilities are a key differentiator – we are already able to execute up to 10 acquisitions per month, but likely even more important have been able to establish Razor as a trusted brand and partner in the merchant community, which is the foundation of our success.”

The company has a diversified portfolio of FBA brands across Europe and the US operating in multiple categories, including Sports, Home & Living and Personal Wellness.

Taking over Amazon FBA business

Razor Group was founded in 2020 by Christoph F. Gamon, Jonas Diezun, Oliver Dlugosch, Shrestha Chowdhury, and Tushar Ahluwalia. The company is on a mission to build a new consumer goods conglomerate by partnering with e-commerce merchants to acquire and scale winning brands. It focuses on merchants that have consistently proven to deliver superior product quality as well as outstanding customer satisfaction.

The company acquires profitable Amazon FBA businesses and other online marketplaces sellers. It pairs significant growth capital with extensive e-commerce expertise in order to ensure that the acquired businesses reach the next stage in their development.

Razor defines itself as consumer goods holding with a clear strategic focus on specific product categories, long-term value creation, and customer satisfaction.

Jonas Diezun, co-founder of Razor Group, says, “Selling your business is a big step. Razor combines the best people that will make your exit as smooth as possible and grow your brand to a true global player.”

The company has a team of 107 people across its offices in Berlin, Austin, London, and New Delhi (India), the latter being its technology and knowledge hub.

A brief about Victory Park Capital

Victory Park Capital is an alternative investment firm that invests in emerging and established businesses across various industries in the US and abroad. Its differentiated offerings leverage an extensive network of industry relationships, disciplined deal origination, creative financing capabilities, broad credit structuring, and special situations expertise. 

The firm was founded in 2007 and is based out of Chicago with additional resources in New York, Los Angeles, and San Francisco. VPC is privately held and a Registered Investment Advisor with the SEC.

VPC’s senior leadership average over more than 20 years of relevant experience across a broad range of financial, operating, advisory, and legal disciplines.