Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise –

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020…

Continue ReadingTrust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise –

Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools –

Instagram Announces That Stories Drafts are Coming SoonFacebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native…

Continue ReadingLong-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools –

Why communities will hold the key to the next round of market revolution

When online marketplaces started challenging physical stores, there were two shifts that were simultaneously taking place. One, the typical guided tour within the physical store with “one” person helping us…

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Geographical expansion of new digital users in smaller locations, rural India: Google report

A mix of the uncertainty of 2020 and accelerated digital adoption saw Indians leverage their time spent online for "determined pursuit of progress," says a report by Google, which also…

Continue ReadingGeographical expansion of new digital users in smaller locations, rural India: Google report

This agetech startup from India wants to be synonymous with ‘khyaal’ or holistic care for the elderly

Caring for the elderly has become tougher with time. Gone are the days of multigenerational ‘joint’ Indian households where the elders in the family had all their needs well cared…

Continue ReadingThis agetech startup from India wants to be synonymous with ‘khyaal’ or holistic care for the elderly