How to Target Generation X Through Paid Ads
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers.Why…
How these entrepreneurs from Bihar built a startup to help people overcome language barri
The best solutions are those which come out of addressing a personal pain point, and that is how MagTapp Technologies came into being. Three friends from Bihar felt the language…
Swiggy’s Vivek Sunder on understanding evolving customer behaviour and hiring CXOs in Indian startups
Through interesting analogies and similes, Vivek Sunder, Chief Operating Officer at Swiggy, draws out valuable insights from his vast experience in the FMCG sector for budding entrepreneurs.Image Source: ShutterstockHe believes…
Tech companies predict the (economic) future – TechCrunch
Welcome back to The TC Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Want…
Jira Review – Crazy About Startups
Jira is a project management software solution from the developer Atlassian. Jira’s initial focus was for handling bug tracking for software development teams.While still relying on its roots, it has…
9 Steps To Overcoming Your Biggest Startup Challenges
Creating a startup, or managing any business, is all about problem solving. Some people are good at it and some are not – independent of their IQ or their book…
Now approved in LA, Abodu’s backyard homes can now go from contract to completion in as little as 30 days – TechCrunch
Abodu, one of a slew of startup companies pitching backyard homes and office spaces to Californians in an effort to help address the state’s housing shortage, has instituted a new…
Startups, Supreme, and soft-circling your way to an investment – TechCrunch
In an Extra Crunch Live this past week, Cleo Capital founding partner Sarah Kunst broke down what founders can learn from Supreme, a sought-after streetwear brand. She argued that founders,…
What Investments From Domestic PFs In AIFs Mean For Indian Startups
The Finance Ministry has allowed domestic private provident funds to invest upto 5% of their surplus in Alternative Investment Funds (AIFs)The funds can only invest in AIFs with a minimum…
Hero Group Forays Into Edtech, Begins Hiring For Key Positions
This week, the company began hiring for various positions for a soon-to-be-launched edtech startupLaunching its own edtech startup would be a logical move for the company, given its foothold in…