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Why is it important to find the right B2B influencers?

Are there right and wrong ways to approach the process of choosing the best B2B influencers?

The crucial task of selecting B2B influencers who will drive the greatest success for a brand isn’t a simple one, yet it’s one often shrouded in mystery — a question that we’ll explore utilizing a collection of do’s and don’ts.

39 percent of B2B marketers state their top challenge with influencer marketing is that the process is too manual, and only 25 percent of less successful influencer marketers use software versus half of the most successful to identify influencers, according to our State of B2B Influencer Marketing Report.

There is no single more important element in B2B influencer marketing than finding subject matter experts who will provide the best relevance, resonance, and engagement for your brand.

Join in as we take a look at what a smart B2B influencer selection process looks like, and why some approaches are better than others. If you’re wonderful why influencer marketing is a winning solution for B2B brands, also be sure to check out our recent “Why Influencer Marketing Should Be a Priority 2021 Tactic for B2B Brands.”

[bctt tweet=”“There is no single more important element in B2B influencer marketing than finding subject matter experts who will provide the best relevance, resonance, and engagement for your brand.” — Lane R. Ellis @lanerellis” username=”toprank”]

Don’t — Rely Solely On Follower Counts

Mere follower count tallies tell only a partial tale when it comes to whether an influencer’s audience is first and foremost authentic — and not filled with fake accounts and the like — along with being topically relevant to the issues that are important to a brand.

A potential influencer’s follower count plays a role in the selection process, certainly, however learning whether an industry expert’s followers are actively engaging with them by posting, commenting or by utilizing other forms of social sharing is usually a more important element when it comes to finding ideal influencers.

This type of follower analysis requires a deeper variety of research into whether a potential influencer will likely be a good brand match, and as we’ll

By: Lane Ellis
Title: Choosing The Best B2B Influencers Is Key To Success — Here’s Why
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Es6d6_QKTuE/
Published Date: Wed, 24 Mar 2021 10:30:39 +0000

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