With doorstep delivery services for everything from groceries to clothes becoming the preferred choice for consumers over the last couple of years, , a fuel delivery startup has seen demand rise exponentially — so much so, that Mayank Agarwal, its co-founder, doesn’t really feel any substantial change in his day-to-day work schedule now versus the height of the pandemic when lockdowns were happening.
New Delhi-based Humsafar took shape after Mayank, who had spent much of his childhood at his father’s fuel retail outlets, wanted to start his own business, but with an added layer of innovation on top of a legacy business.
The inspiration for a startup that delivers fuel came when he noticed how auto rickshaws would come in with empty barrels and get diesel.
“It struck me that the process was extremely laborious, time-consuming and especially risk-prone,” he tells YS in an interview.
Diesel is a very flammable liquid, just like petrol, and carrying it haphazardly, in containers not meant to transport it has proven to be fatal in the past. So Mayank came up with the idea of providing doorstep diesel delivery services using regulated equipment to safely transport the fuel to anyone who needed it.
From L-R: Nishit Giel (founder), Mayank Agarwal (founder), Dilpreet Sadana (founder), Sanya Goel (founder), Deepak Kumar Sharma (mentor)
Among the first things the startup did was procure Petroleum and Explosives Safety Organization (PESO)-compliant bowsers — basically, trucks that have a built-in mini petrol/diesel pump-like system to dispense the fuel. These trucks are able to safely transport diesel around and can carry thousands of litres of fuel.
Next, Humsafar developed a proprietary mobile app to make it easier for its customers to place orders for doorstep deliveries.
Mayank says the startup’s main customers include heavy diesel users and industries such as mining, infrastructure, hospitality, cineplexes, housing societies, and the agricultural sector. It also supplies fuel in jerry cans to residential complexes or individuals for use in generators.
Fuel demand amid the pandemic
Predictably, Humsafar saw an immense spike in demand for fuel delivery during the pandemic and over the lockdown periods, compared especially to the previous year’s quarters.
Hospitals and hotels availed doorstep fuel delivery services in increasing amounts since they saw heavy foot traffic. Demand also poured in from residential societies — with people staying home, diesel generators needed more regular top-ups than ever before.
In the April to June 2020 quarter, Humsafar sold 15.7 lakh litres of petrol, 4.1 times the 3.8 lakh litres of diesel it sold in the corresponding quarter the previous year.
Between July and September 2020, it sold 13.06 lakh litres, versus 5.24 lakh litres during the same period in 2019, and in the next quarter (October to December 2020), it sold 16.7 lakh litres versus 11.99 lakh litres sold in the previous year.
In 2021, there was a dip in sales of fuel due to the second wave of COVID-19 when movement restrictions were tight. Also, the startup says it was focussed on rebuilding and upgrading its app so there were some downtime losses arising from that.
Consequentially, the startup’s turnover increased, too. In 2019, its turnover came in at Rs 3.8 crore, grew 373.7 percent – about 4.5 X – to Rs 18 crore in 2020, and to Rs 28 crore in 2021. And that growth has sustained into 2022, with more people comfortable with using doorstep delivery services.
Expansion plans
The bootstrapped startup, which Mayank co-founded with Sanya Goel, Nishit Goel, and Dilpreet Sadana, aims to raise venture capital to grow 10X.
The startup provides its services in 24 states, and will next expand across India.
Humsafar also manufactures its own bowser trucks for its own use, and it plans to double down on it using the capital infusion.
“Our long-term plans are to forge strategic partnerships with other stakeholders, and improve our service vertical,” Mayank says.
Humsafar currently does not tack on any surcharges on the price of the diesel it delivers, and instead charges a small delivery fee — from Rs 50 to Rs 100. But it does plan to increase rates in the next two-to-three years once it garners enough users. However, that decision is still being contemplated and will depend on market factors, Mayank clarifies.
The startup has sold over 68 lakh litres of oil until now. Its current daily sales volume is between 20,0000 to 30,000 kilolitres, per day.
