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Inside India’s expanding digital commerce landscape

India aims to become a $5 trillion economy by 2025, but this goal wouldn’t be attainable without the growth of digital commerce, which includes ecommerce, and newer offshoots like D2C commerce and social commerce. 

Amidst the dominance of Flipkart and Amazon, the D2C market in India exploded last year, with hundreds of new brands, products, and business models expanding the overall digital commerce pie. 

COVID-19 has given a push to online transactions and people are buying into newer categories. Hence, more experiments are likely, and India is projected to have over 3,000 D2C brands by 2025. Over 150 million people are said to be transacting on D2C platforms. 


Even though digital commerce currently accounts for only about 4 percent of India’s overall retail market, the future looks promising, with traditional players beginning to make inroads into the space. 

In 2020, Reliance launched its offline-to-online retail marketplace JioMart, while earlier this year, the Tata Group acquired online grocer BigBasket for $1.2 billion, further expanding the scope of digital commerce in the country.

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Before you go, stay inspired with… 

Vikas Garg, Shipway

“Brands growing in D2C segments are focussed not only on innovative products and finding the right voice for their brand but also on customer experience and their feedback.”

Vikas Garg, Co-founder, Shipway

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