In an era of technological innovation and growing digital reliance, Odisha Television Limited (OTV) marks a groundbreaking moment in regional television broadcasting with the launch of ‘Lisa’, the first Artificial Intelligence (AI) news anchor in Odisha, and indeed in India.
A New Era in Journalism
There was a time when computers themselves were an awe-inspiring innovation, but with the evolution of technology and the internet, the broadcasting landscape has transformed significantly. In a bold leap into the digital future, OTV, which has been a pioneer in television journalism for 25 years, introduces Lisa, the AI news anchor. Lisa is not just the first AI news anchor in Odisha, but also the first AI Odia news anchor, marking a significant stride in embracing technology in regional broadcasting.
OTV’s Path to Innovation
Since OTV’s launch in 1997, the network’s main objective has remained steadfast: to continuously evolve and innovate in response to changing viewer habits. Despite the passing decades, For an uninterrupted stretch of 26 years, OTV has consistently held the position of the leading channel in Odisha.
According to OTV’s Managing Director Jagi Mangat Panda, the viewers of today demand more than just quantity. They seek unique angles and insights, and AI like Lisa will be instrumental in helping OTV provide this. Lisa’s ability to perform repetitive and data-analytical tasks will streamline the delivery of news.
Pioneering AI in Broadcasting
In developing the technology for Lisa, OTV faced significant challenges, particularly in terms of translation. But the company has been successful, boasting a fluency in translation that surpasses Google Translate’s capabilities. Litisha Mangat Panda, OTV’s Digital Business Head, considers this a great stride in the Indian media landscape, stating Lisa to be a “groundbreaking development in news delivery.”
Lisa: The Future of News Delivery
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Odisha Television scripts another milestone in broadcasting TV and digital journalism; launches India’s first Odia AI news anchor named ‘Lisa’. Here’s an in-depth look.#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/Tl7moliLkO
— OTV (@otvnews) July 9, 2023
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Odisha Television scripts another milestone in broadcasting TV and digital journalism; launches India’s first Odia AI news anchor named ‘Lisa’. Here’s an in-depth look.#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/Tl7moliLkO
— OTV (@otvnews) July 9, 2023
Harnessing the power of AI and machine learning, Lisa is designed to deliver news with remarkable precision and efficiency. With the aid of machine learning algorithms, Lisa aspires to meld technology and journalistic excellence in a unique synthesis. In her current form, Lisa is capable of disseminating news in Odia as well as English, via both digital and television mediums on the OTV Network, although future developments may expand her linguistic capabilities.
Engaging with Lisa
Lisa’s presence isn’t confined to the television. She can be found on all prominent social media platforms such as Instagram and Facebook. Though AI news anchors are computer-generated models, they can provide realistic speech and facial expressions through natural language processing and deep learning. Experts even see the potential for AI news anchors to answer questions from viewers in real time, revolutionizing the delivery of news.
The introduction of Lisa in Odisha television journalism symbolizes the embrace of artificial intelligence technology. Lisa is an exemplification of the transformative capabilities of AI, showcasing the potential for AI to replace traditional news delivery methods, offering a 24/7 news coverage.
As the marvel of AI technology continues to evolve, Lisa is set to pave the way for a new era in television broadcasting and journalism.
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