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Image credits: Parcel Perform

According to various studies, 82 per cent of consumers prioritise retailers that proactively communicate updates at every step of the fulfilment and delivery stage. Providing accurate information on the delivery date is crucial for a smooth customer experience and satisfaction. 

Meet Parcel Perform, a delivery experience platform that enables e-commerce enterprises to create unique end-to-end customer journeys and optimise logistics operations. 

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Secured $20M

Recently, Parcel Perform has secured $20M (approx €17M) in Series A investments led by Cambridge Capital, with new investor SoftBank Ventures Asia joining the round. Other existing investors including Wavemaker Partners and Investible, also participated.  

“With e-commerce becoming the primary retail channel, the need for merchants to provide an excellent post-purchase experience has become business-critical. Parcel Perform is uniquely positioned to capitalise on this opportunity with its enterprise-grade solutions and its globally standardised logistics data integrations,” says Dr. Arne Jeroschewski, CEO and co-founder of Parcel Perform. 

Fund Utilisation

The funding will help the company to support its global expansion and recruitment efforts, build out its technology offerings, and invest further in artificial intelligence (AI) solutions, including scaling its proprietary ‘Date of Arrival’ prediction engine. 

It’s worth mentioning that the prediction engine allows customers to know precisely when their parcels will arrive.

“We set our hearts on building a scalable, sustainable and customer-focused enterprise software company. We grew our team to over 100 people and expanded our customer base from our roots in Asia to also working with leading brands, marketplaces, and carriers in Europe and North America. Today, we are proud to support hundreds of customers by allowing them to leverage our platform as a true differentiator in their markets,” adds Dana von der Heide, CCO, and co-founder of Parcel Perform.

Cambridge Capital: What you need to know

Cambridge Capital is a VC firm focused on the applied supply chain. The firm provides private equity to finance the expansion, recapitalisation, or acquisition of growth companies in transportation, logistics, and supply chain technology. 

SoftBank Ventures Asia: What you need to know

Founded in 2000, SoftBank Ventures Asia is the early-stage VC arm of the SoftBank Group. The VC looks for early to growth-stage startups that have strong business potential in the global market. The company’s expertise lies in ICT investments including, AI, IoT, and smart robotics. 

End-to-end customer journeys

Founded by Arne Jeroschewski, and Dana von der Heide, Parcel Perform enables modern e-commerce enterprises to create unique end-to-end customer journeys and optimise logistics operations with powerful data integrations, parcel tracking, delivery notifications, and logistics performance reports in real-time.

As per the company’s claims, it executes more than 100M parcel updates daily and integrates with 700+ carriers. The company is planning to expand its strong network of partners and integrations with companies such as AWS and SAP.

Parcel Perform says businesses on its platform have increased their customer lifetime value by up to 40 per cent. The startup which is already profitable has grown its revenue 5x since the pandemic.

In fact, the company has extended its B2C website Parcel Monitor, a tracking service for end-consumers into a global community page providing free access to logistics data insights for e-commerce logistics professionals. Parcel Perform has offices in Singapore, Vietnam, and Germany.