A Marketer’s Secret Weapon to Optimizing the Customer Journey with Michelle Huff

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Listen to…

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[Funding alert] Battery Smart raises seed round led by Orios Venture Partners

Delhi-based Battery Smart, which is building a network of EV-battery swapping stations for three-wheeled e-rickshaws, on Thursday announced the closure of its seed round of an undisclosed amount led by…

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[Funding alert] Blueshift raises $30M in Series C round led by Fort Ross Ventures, Avatar Growth Capital

Blueshift, an AI-powered customer data platform (CDP), on Wednesday said it has raised $ 30 million (about Rs 217.4 crore) in funding, led by Fort Ross Ventures, along with Avatar…

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How business analytics can help budding managers navigate their way through the new normal

Business analytics is among the recent innovations to have sharpened insights for companies, helping managers unlock their firms’ hidden potential that would otherwise stay untapped. The COVID-19 pandemic has been…

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