The Fiesta Movement: A Case Study in Social Media Marketing. Introducing the Ford Fiesta

The Fiesta Movement: How to create a "Conversation" among "Friends"Most people adopt brands that their friends recommend. To create strong brands an organization must have a conversation with their "friends"…

Continue ReadingThe Fiesta Movement: A Case Study in Social Media Marketing. Introducing the Ford Fiesta

Tips on Writing an Effective Social Media Marketing Request For Proposal (RFP)

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it's…

Continue ReadingTips on Writing an Effective Social Media Marketing Request For Proposal (RFP)