[Product Roadmap] BigHaat’s focus on digitisation led to 5x growth in transactions in the last 24 months

Sateesh Nakula, Sachin Nandwana, and Raj Kancham came from different backgrounds and had decades of experience across startups, corporates, and public sector firms among them. But, they had one thing…

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Marketing Via Social Media: Reward Versus Risk: When Preparation Meets Opportunity

It is true that the way we do business is being defined radically and even as we speak we are being affected by the pressures and influence of Social media.…

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The Fiesta Movement: A Case Study in Social Media Marketing. Introducing the Ford Fiesta

The Fiesta Movement: How to create a "Conversation" among "Friends"Most people adopt brands that their friends recommend. To create strong brands an organization must have a conversation with their "friends"…

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