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Rank Tracking: What It Is and Why It Matters

Are you struggling to get traffic to your website? Increasing organic traffic is not an easy task and takes time. You need to know how to appear higher in search engines, or it will cost you money.

Knowing how to do that is all down to mastering rank tracking. Read on as we give our must-know guide to rank tracking. 

What Is Rank Tracking?

Rank tracking is concerned with two main terms. These are search engine optimization (SEO) and search engine results pages (SERPS). Rank tracking checks the ranking of a website and where it comes on the SERPs, based on the keywords in its content. 

It does not just have to look at keywords on the website. It may also check the keywords of competitors, or even show words a website ranks for that it did not plan to. 

How Does Rank Tracking Work?

Search engines will use an algorithm to determine a website rank for a keyword. Your SEO strategy is the culmination of this and is designed to comply with what is known about the algorithms. However, there are a few other elements aside from your SEO that can determine keyword ranking. 

The device used and the personalized results of the searcher can play a part. Their location and IP address can also play a part, as can the time and Google data center synchronization. 

Why Is Rank Tracking Important?

There are arguments that rank tracking is no longer relevant, with others arguing it is more important than ever. Regardless of the viewpoint, rank tracking is valuable as it can give much more information than just the position of keywords in the SERPS. 

Firstly, it helps give an overview of your general SEO progress. Whatever happens with changes to SEO, its principles are the same. You are aiming to get higher on search engines, particularly Google. 

It can also inform your marketing campaigns, particularly your PPC budget. For example, if you are seeing one organic keyword surge and bring in more traffic, you can lower the PPC budget and direct it elsewhere. 

Lastly, it helps consolidate your content strategy. All online businesses need a blog to bring in traffic. Without keywords, it can be hard to know what to write about and what content to create. 

Rank Tracking Software

Many people use rank tracking software or tools to measure their rank tracking. These are often based online and provide regular updates on their placements. Some are free, while other more in-depth ones require a subscription. 

Another way to track your rank and improve your SEO is to hire a professional company. Localweb is one online SEO service that can cater to all of your digital marketing needs. 

Don’t Fixate on Rank Tracking

Very often, people can become fixated on rank tracking. There are many other components within your SEO and marketing strategy that go towards it, so remember to focus on the bigger picture. 

If you enjoyed our article, we have lots of other articles to help you out. With everything from technology to marketing, let us help your business grow in the coming year.

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