Digital Marketing just characterized is the new age online marketing that involves uniting with the potential consumers in an approachable and convenient way, engaging with them in an effective and enhanced manner. It’s a win-win situation for both the marketer who can develop the consciousness of his business and the consumer who can be benefitted from the most up to date social media techniques.
The increased awareness and usage of the online platform has made marketers to focus their efforts on building long-term brand commitment as opposed to short-term conversions. The dynamic marketing environment is gaining momentum and the new digital culture offers open doors for retailers willing to reconsider how they work together.
The entire world has become a Global community which is connected mere by a touch of a button or a click of mouse. Be it Facebook, Google who have been in the forefront for their consistent engagement with consumers on a regular basis for their various new initiatives or the e-commerce sites like Flipkart, Amazon, Jabong, Myntra which redefined the whole shopping experience, Digital Marketing have evolved as it has gained tremendous momentum in the contemporary marketing environment.
Digital Marketing as it exists today entails specific techniques to reach out to their target audiences.
Content Marketing – the brand need to reach out to the relevant audience with crisp, specific and relevant information. The content can be presented to the consumers in diverse forms -Blogs, articles, new posts with the required key messages for them.
A strong digital marketing strategy will involve the various forums like Facebook, Twitter, Pinterest, LinkedIn to leverage the brand’s presence.
Mobile Marketing – with the advent of smartphones, the customer can now access specific and relevant information on-the-go. With more and more consumers spending maximum time on their smart phones the mobile applications have proved to be a boon to the marketers. By understanding their needs through customer-check in tools like Facebook or data provided by AdWords and GPS, the brands now comprehend the customer’s desires, their behavior, what she wants and so forth.
Display Advertising or banners on the website next to the content helps the advertisers build their online vicinity, increase the their online presence, achieve their showcasing objective, commute leads, advance new items or occasional offers/advancements.
E-mail marketing – one of the earliest forms of digital marketing, the personailsed information with the apt targeted messages can be shared with the consumers.
Search Engine Optimisation – this is to ensure the visibility of the brand’s website amongst the top search results. The different SEO methods include on-site technical analysis, substance creation, blogging and external link establishment.
Pay per click marketing- a technique where the online advertisers have to pay the Internet publishers fee for advertisements which appear above or to the right of the ‘organic’ search results. The advertiser bids on the keywords and the publisher sets a fixed pay per click rate on a single website or a network of websites.
Digital media’s significance cannot be explained better, as Bill Gates, Founder, Microsoft explains it in his own words:
The Internet is becoming the town square for the global village of tomorrow.