Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rights from real owner means that at an agreed price you buy products from the original equipment manufacturer (OEM) and are then free to sell/ promote/ modify/ edit/ or resell those products as they were your own. After selling PLR to someone, original equipment manufacturer (OEM) can no longer claim any differences in opinion that may arise due to product being modified/ sold by a PLR buyer. Intellectual property can also be a part of private labels.
There are various articles available on the Internet informing about the advantages of private labeling, but no one shares the cost of private labeling when import from China, or their own experience about “how to do”.
On this page you will read the top solutions for adding your logo/ label on products coupled with our own experiences. Ultimately, you will learn various ideas about “how to add your own brand on products”.
What is Private Label and its Importance for New Business?
Private label is the pattern or logo on products manufactured by a contractor or third-party manufacturer and then sold under a retailer’s brand. This represents the seller as well as helping in building customer loyalty.
People that are willing to import items from china and then sell them online like Amazon, are advised to:
· Find a good product niche with limited existing competitors
· Choose only quality items from China
· Add your private label on the product, and;
· Start to market that product under your own brand.
The followings are the top solutions and they will also let you know about the estimated cost for every solution in China. After learning these solutions you can stay safe from overcharged rates by Chinese suppliers and also get ideas about how to add private label on your products.
Screen Printing/ Silk Screen
This is one of the most widely used methods for adding a private label on the product as well as packaging. This can be applied to almost every type of material e.g. plastic, glass, stainless steel, rubber,
PPE (personal protective equipment), etc. Screen printing is the cheapest and easiest way to add private label for buyers that are purchasing over 500pcs/item.
If you can buy over 2,000 items, most Chinese factories can offer you free of cost screen printing service. However, some of them may charge you around $50 to $60 fee for creating a printing plate of your logos. You can easily find printing suppliers in China, even if your supplier doesn’t offer printing services.
There is only one drawback of screen printing that it is not suitable for multi-colored patterns. If you are willing to print your gradient color logo on the products, you have to consider thermal transfer or other solutions.
Thermal Transfer
This process is more complicated than screen printing and it requires a temperature of 140 degrees to 180 degrees. It is a little bit more expensive compared to silk printing and also has some restrictions on materials. Thermal transfer is applicable to leather, wood, stainless steel, glass, ABS, PE, PP, and EVA, disposable respirators, etc.
Thermal pattern is the best choice for people having a really fancy pattern with gradient color. The cost of creating a printing plate is around $100, and a printing fee for a 7x7cm size gradient color logo is $0.04.
Laser Engraving/ Laser Printing
Laser engraving or laser printing, gives products a high-quality appearance. Almost every gift store is filled with items that contain laser printed logo.
Usually this method does not has huge MOQ because it does not require any plate. Its rate can vary from supplier to supplier, but for mass production, it can cost you around $0.01-$0.15 per unit, depending on the size and quantity.
Molding
This solution makes your private label in the product mold. This means your logo will be there when the product comes out from the machine. It can be applied to all rubber, reusable half masks, dust masks, coveralls, disposable clothing, metal, or plastic made products.
Although this solution makes your private label looks more natural than printing, but it is a high cost solution because it requires to change the supplier’s mold. The price depends on products, but usually it costs $1,000 to $3,000. Moreover, creating molds requires 15 to 20 days and that is a time taking solution.
Customized Box
This solution works for every product. Undoubtedly it is the most expensive solution amongst other ways, but a nice fancy box can certainly make your product look great. You can add extra value in your product and sell at a higher price.
Since box packaging is a large industry, its price varies from different material, technique and machinery. The cheapest price for a 8″x4″x4″ corrugated case with pattern on it can cost around $0.16 per unit.
Printed Poly Bag
This actually is a type of packaging and also a way to add private labels. Printed poly bag is very simple solution for large quantity goods as compared to other solutions. The printing plate costs around $80/color, and manufacturers usually demand tens of thousands as MOQ.
Hang Tag
This is one of the most economical solutions for private label. Usually it is applied to categories like toys, apparels, tools, fashion, and jewelries, and Handanhy, etc.
Most jewelries and clothes brands select this solution to present their label. These tags are usually made of kraft or ivory cardboard, and sometimes they are even made of plastic or metal. Most people choose “300 gsm ivory cardboard” because that is very economical.
Sticker Label
This is absolutely the simplest, most widely and cheapest solution amongst all. There is almost nothing which cannot be sticker labeled. You can easily find sticker label vendors and the MOQ costs you only $40 to $50 for one design.
Woven Label
Usually woven labels are sewn at the edge of fabric made items such as jeans, hats, bags and shoes, etc. The price of this solution depends on the size and quantities. The MOQ is normally 1,000 pieces with a price around $0.1 per unit.
Machine Embroidery
This solution is applied to items made of cloth like bags, garments, and caps, etc. Machine Embroidery is very durable and a 4x5cm size private label costs around $0.20.
Concluding Remarks
The above mentioned are the best solutions for people that are willing to make their own design, but are unaware of where to start. You can download your favorite elements from the internet or get the help of specialist designers to design your private label.