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Content-to-commerce company The Good Glamm Group has created an agile organisational framework as it prepares for its Initial Public Offering (IPO).

This marks the concluding phase of the company’s team integration efforts, intending to achieve profitability by FY25. It has also executed significant role changes within its leadership structure.

These changes include appointing Manan Jain as the Group’s Chief Operating Officer, Kartik Rao as both the Group’s Chief People Officer and Senior Vice President of Founder Initiatives, and Ketan Bhatia as the Group Brand Director. 

Additionally, Avalok Langer has been named the Group’s Chief Creative Officer, Ajesh Narayanan as the Group Design Head, Ashish Jadhav as the Group Head of Product, and Ankita Bhardwaj as the Director of Brand and Marketing.

The organisational framework streamlines collaboration by assigning cross-departmental responsibilities, empowering junior managers with controlled budgets for quicker decision-making, and flattening hierarchies to eliminate redundancies, thus reducing execution steps and boosting productivity, the company noted.

“With the Group on a distinctive growth trajectory and now approaching profitability, we are excited to unveil a systematic approach towards an Agile Organisational Framework that will allow us for faster execution in the run-up to our IPO,” Darpan Sanghvi, Group Founder and CEO of Good Glamm Group, said.

In preparation for its IPO, the Group also unveiled the GlammSOP programme, enabling high-performing employees to accelerate the vesting of their ESOPs at the IPO, while also introducing a new target-based ESOP pool for senior management that vests concurrently.

ESOPs, or Employee Stock Ownership Plans, are programmes where employees are granted company stock as part of their compensation.

The Group also announced its Entrepreneur in Residence programme.

The company is preparing for a public market listing in October 2025, aiming to make global expansion a key part of the move. The Group expects its international business to account for 25-35% of its overall group revenue by the end of next year.

Earlier this month, the company entered into a joint venture with American entrepreneur and former tennis player Serena Williams to launch a makeup line, enabling the Mumbai-based firm to establish its footprint in the US market.