Your brand is at a very vulnerable state if you are not utilizing the power of social media marketing and if you lack the understanding of how to fit this in your budget. Your competitors are already there, using the omnipresent SMO to get the big bite out of the whole market share. Your employees are also there trying to figure out where exactly in this world they are standing.
Organizations will shift from “What is social media?” to “Guide us on how to successfully use these new methods to spread our voice, acquire good business opportunities, present healthy consumer activities, build mutual understanding between employees and the organization, and develop the bottom-line.”
Enterprises, private schools, governments, financial services, hospitality, advertising, NGOs and many other industries are ready to embrace the transformation of marketing strategies. CEO’s and decision makers are at last accepting that social media has become an innovative rocket fuel which is equipped with best methods of the marketing and promotion today. Every division in an organization is using social media strategies- the board room, business communications, information technology, sales, sponsor relations, marketing, human resources, client’s relations, supply chain management, research and development – the list goes on and on.
If your organization or brand is not present on LinkedIn, Facebook, Twitter, YouTube and other major social networking websites, then your brand is dying quickly in the eyes of Google and other search engines. These kind of social networking websites are going to become more and more important to people in analyzing what is hot and what is not.
A well planned social media tactic can show the way to numerous pre-defined results: brand awareness and recognition, diversion of traffic towards your website, good online reputation, and all this resulting in potential conversion. SMO, is progressively becoming an essential component of organization’s general marketing plan, as the lines between offline and online marketing is getting blurred. For example, when creating a Facebook fan page, there are many things to be taken care of.
Social optimization is very much alive and breathing one consciousness – the universal common brain. It is updating and spreading information at the speed of a sound. The year 2012 is going to witness much more online campaign activities, not just with search engine optimization and social media marketing, but by embracing digital marketing as a whole strategy. Competitive advantage will be in the hand of those organizations who will understand how to use this strategy into real business intelligence.