How can B2B marketers build better and more sustainable long-term marketing efforts?
88 percent of global marketers said that achieving brand consistency was crucial, in dentsu international’s recent whitepaper survey, “2021: The year of Brand Consistency, Efficiency and Agility.”
Consistency is an element that’s sometimes overlooked in B2B marketing, however, so we wanted to explore some of the ways that top marketers are incorporating consistency into their efforts.
Let’s get started and dig in with five ways that consistency creates better long-term B2B marketing.
Consistency Case #1 — Content Creation Persistence
For digital futurist and keynote speaker Brian Fanzo, consistency is everything when it comes to successful content creation.
“Consistency. Consistency. Consistency. When it comes to content creation and growing within the #CreatorEconomy, consistency is everything,” Fanzo recently noted.
Beyond content, Fanzo sees consistency as key in many important areas of our professional lives, and one that can also be a personal challenge.
“Consistency is the key to almost every aspect of marketing and entrepreneurship. Consistency is also a massive struggle for those of us with #ADHD,” he shared.
“Surround yourself [with people] who are good at being consistent and empower them by being transparent with your need to be nudged,” Fanzo also suggested.
[bctt tweet=”“Consistency. Consistency. Consistency. When it comes to content creation and growing within the #CreatorEconomy, consistency is everything.” — Brian Fanzo @iSocialFanz” username=”toprank”]
Consistency Case #2 — Get Data Strategies on Track
As with content, marketers must also ensure that the ever-growing amount of data we collect is both relevant and consistent.
“The most common reason AI and ML fail in the marketing
By: Lane Ellis
Title: Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4VRrYJIWleo/
Published Date: Wed, 19 May 2021 10:30:23 +0000
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