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Why Content is King, and Will Continue to Reign

Whitney Blankenship, Senior Content Marketing expert, shares insights on breaking through writer’s block and authentically reaching your customers. 

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Episode Summary

Humans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value!

Next up on Behind the Post is Whitney Blankenship, Senior Content Marketing Manager at Oktopost, Whitney joins host Olivia Messina to unpack the process in creating and delivering highly valuable and authentic content.

Whitney shares that content is easier to distribute if you start with the end in mind. Getting your content in front of customers is more meaningful when you focus on pain points and add real value to their life and role!

She even walks us through her creative process which includes lo-fi hip hop beats, a cup of mint tea, and a Google doc! Stay until the end of the show to hear her best tips for breaking through the dreaded writer’s block.

Hot Topics:

  • The importance of quality content to reach your customers, and how quality will always trump quantity
  • Content distribution and how to formulate your content with promotion in mind
  • Creative processes: how to turn on that creativity every day and tips to break through writer blocks

Meet Whitney

Whitney Blankenship has worked in content marketing and social media for over 7 years. With a strong background in ecommerce and SaaS, she can be found wherever marketing meets technology. Specializing in engaging, conversational content, she’s been a leading advocate for customer, employee, and people-obsession.

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Unleash Your Inner Artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love Going Behind the Post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

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