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Why you should diversify your traffic sources

This post is based on episode 62 of the ProBlogger podcast.

If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a single source for all your blog traffic.

When Facebook decided to stop sharing news on its service in Australia, it blocked a lot more than just Australian news. It also blocked government web sites related to the COVID-19 pandemic, mental health, emergency services, and even the Bureau of Meteorology.

It also affected a lot of bloggers who use Facebook to bring traffic to their blogs.

Facebook eventually removed the restrictions on these sites, and has since struck a deal with the Australian Government to bring news content back to Facebook in Australia. But losing traffic even for a day can have a devastating effect if you rely on it for your income.

As I discovered back in late 2004.

How I lost 85% of my income overnight

It was about a week before Christmas when it happened. I was blogging full-time, having quit my part-time job about three months before. My wife was working as a lawyer, but she’d just started out and so wasn’t earning a lot of money. So my blogging income was pretty much all we had to live on.

Like a lot of bloggers, I started the day by checking my stats. And it didn’t take long to realize something was seriously wrong. According to the stats package I was using at the time, my traffic had plummeted overnight to around a fifth or what it normally was.

My blog (a camera review blog) was ranking number one in Google for most cameras, at least in Australia. But it seemed my site had

By: Darren Rowse
Title: Why You Should Diversify Your Traffic Sources
Sourced From:
Published Date: Thu, 25 Feb 2021 11:30:00 +0000


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