Quick, how would you describe your brand within five words or less?
If you didn’t have an answer, you could be wasting your marketing dollars. Branding is all about establishing a reputation with your audience and influencing their perception of your business.
Without it, you’re doomed to repeat the mistakes of companies past. But it doesn’t have to end that way.
Keep reading for some quick tips on how you can increase brand awareness!
1. Focus on Your Audience
There’s a common misconception that branding is all about the sales process. While the sales process is certainly an integral component, you can’t generate revenue if your audience has a negative perception.
Create a brief customer persona using any metrics you have.
If you’re not familiar with the persona process, you’re essentially mashing all data you have to create a fictional customer who is best represented by your information. So if your audience skews heavily toward the 18-25 demographic, you’d want your personality to fall within that age range.
The more you flesh out your profile, the better. Include info like their style of dress, education and income levels, and what websites and social sites they use most often.
You can then use this information in your brand awareness strategy to establish a new voice better targeted at your persona.
2. Prioritize Your Web Presence
Sure, having a website is great. But if you’re not using it to its full extent, you’re missing out on a ton of revenue.
This is especially true of reviews. 97% of consumers rely on online reviews to inform their purchasing decisions, so having a library of reviews for your customers to read can make a major difference.
Give your web presence an overhaul by optimizing your website, too. The easier it is to use, the more visitors you’ll attract.
You can also start publishing content like blogs and videos on a regular basis. Be sure to consult your customer persona when writing these so you can better target your content for your audience.
3. Don’t Forget About Physical Merchandising
Next time you go out, pay close attention to how many t-shirts you see. Virtually all shirts will have some sort of brand or logo on them.
This, in essence, is free advertising for the company on the shirt.
Having physical merchandising such as shirts, water bottles, and custom patches builds brand awareness without having to continuously spend money like you would on a website. Instead, your branding lives on for as long as the consumer has your merch.
4. Partner With Other Businesses
It’s true what they say, there is strength in numbers.
While a lot of businesses think of brand recognition as a solo endeavor, partnering with other businesses in the same or similar fields can help you gain access to more resources and even new audiences.
Consider reaching out about possible cross-posting content on your respective blogs. You can even team up for a co-sponsored event that brings your audiences together.
Increase Brand Awareness and Win New Customers
We hope you enjoyed these tips on how you can increase brand awareness! Remember, your brand matters more than ever.
Take your time building your persona and start publishing content that resonates with your audience.
For more tips on how you can further your branding strategy, make sure to check out the rest of our marketing blog!