Shopify’s Vargab Bakshi on his journey at Shopify and opportunities for tech entrepreneurs

Vargab Bakshi was Shopify's second international hire and its founding member in India. Between 2014—2017, he was the only employee (working remotely) creating the zero-to-one for Shopify India, building its…

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From preservation to promotion – how creative pioneer DAG showcases outstanding Indian art

Launched in 2014, PhotoSparks is a weekly feature from YourStory, with photographs that celebrate the spirit of creativity and innovation. In the earlier 510 posts, we featured an art festival, cartoon gallery. world music festival, telecom expo, millets…

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Small Company Marketing – Strategy Beats Tactical Executions Every Time

The brilliant Chinese military strategist, Sun Tzu (544 - 496 BC), said two things that have always resonated with me: "Every battle is won before it is fought", and "Tactics…

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How a market evolution will decide the future of usage and subscription based pricing

The consumer always keeps changing, and as consumer changes, it is always essential for the market to go dynamic according to consumer ideology. It has always been a difficult situation…

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