Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data –

How and Why B2B Marketers Are Using Intent Data [Report]56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align…

Continue ReadingEmotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data –

Five Star Finance latest entrant to $1B club; takes total number to 3

And the countdown begins… especially if you’ve heard and have been tracking the projections for the number of unicorns that will emerge from the Indian startup ecosystem.Only three months into…

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How Marketers Can Respond to Apple’s iOS 14 Privacy Update : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic…

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This Pune-based startup is helping corporates unlock benefits of group health insurance

It was while building an electronic medical record (EMR) for another company that insurance startup Loop Health CEO Mayank Kale was introduced to the lopsided nature of Indian healthcare. During…

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Agritech startup FarmERP bags 2nd place in Asia Agritech Challenge, secures $2,000

Pune-based agritech startup Shivrai Technologies Pvt Ltd, which runs and owns enterprise resource planning (ERP) platform FarmERP, on Monday announced that the startup had secured second place in the Asia…

Continue ReadingAgritech startup FarmERP bags 2nd place in Asia Agritech Challenge, secures $2,000