How SQL Server Can Help Small Businesses

Businesses of all sizes can benefit from embracing the right combination of database software and hardware, and in this competitive market one of the most compelling choices is SQL Server.

To convince you that this is a worthy investment to make, here are just a few examples of the advantages that small businesses stand to gain if they adopt this solution.

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Analyzing customer behavior is much easier

Lots of businesses use SQL Server to track customer interactions and then extrapolate insights from this information which can help them to forge stronger relationships with the people they serve.

There are lots of ways to go about this, such as studying purchasing patterns to establish which customers may be ripe to re-establish contact with after a period of inactivity, or by scrutinizing transactions on a geographic basis to see where your target audience is based, and potentially pinpoint markets that remain untapped.

Of course to complete detailed analytics, you need to be sure that your infrastructure is running smoothly and that data integrity is maintained, which is where using modern SQL Server monitoring solutions is worthwhile, even for smaller firms.

SQL Server can scale to suit your growing needs

While you may have previously been using simple spreadsheets to record data, as your business grows this approach will become untenable.

Migrating to a database powered by SQL Server will not only allow you to account for your storage needs today, but also to plan for the future, plotting out the likely capacity increases that will be necessary to keep the infrastructure up to date with the changing requirements of your business.

Once again you will need to be proactive about studying how SQL Server is used within your organization to see whether your current database software deployment is suitable, or if there are any bottlenecks looming.

Understanding SQL is comparatively straightforward

SQL is the programming language that not only underpins SQL Server but also a number of other competing database solutions, like MySQL.

While the concept of learning a programming language may sound daunting, SQL is actually one of the most approachable and comprehensible around, and even complete newcomers should be able to get to grips with it thanks to the logical way that structuring queries is handled.

You can use SQL Server to do almost anything

As a database platform, SQL Server is not limited to a specific task aside from storing and retrieving data, so of course the roles it fulfils in your organization can be many and varied.

Whether you use it to run a website, power an in-house application or act as a backup repository for mission-critical business information, this database software service can be invaluable in a number of ways.

Not every small business will need a fully fledged SQL Server instance, but it is certainly something which organizations of all sizes should consider implementing, as exploring the potential benefits will determine whether or not it is the right path for your company to take.

The post How SQL Server Can Help Small Businesses appeared first on The Startup Magazine.

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