The Importance of Brand Strategy
What is a Brand? Put simply, it defines the identity of an organisation, product or service. It's more than just names and logos. The identity needs to be based on…
Why Bridging The Digital Gap In Rural India Is Extremely Important
Only 20.26% of rural India and 64.84% of urban India population have internet access presentlyThe country’s 80% rural population and 35% urban population is yet to adopt a digital mode…
Managing Change "When Alligators Are Nipping at Your Heels"
Day to day problems of the business often prevent leaders from taking the time out to think, plan and act in order to make the kind of transformational changes that…
Datadog to acquire application security management platform Sqreen – TechCrunch
Cloud monitoring platform Datadog has announced that it plans to acquire Sqreen, a software-as-a-service security platform. Originally founded in France, Sqreen participated in TC’s Startup Battlefield in 2016. Sqreen is…
Top 5 Advertising Services to Promote Industrial Automation Products
In today's B2B marketing world, advertising services facilitate cutthroat advantages to enhance your business. These services may attract your customer base that matter to your business before, during and even…
6 Keys To Funding Based On Your Marketplace Advantage
In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This…
Digital Marketing Is Shifting The Paradigm Of The Market
Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is…
SARS-CoV-2 may not ‘go away’ entirely, could evolve into minor annoyance like routine cold: Experts
It's not clear yet how future mutations in SARS-CoV-2 will shape the trajectory of the current disease. What if COVID-19 never goes away? Experts say it's likely that some version…
Do You Have to Pay Taxes on Your PPP Loan?
January 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The Paycheck Protection Program (PPP) proved to be one of the most extensive small business loan…
When You Should Change Your Digital Marketing Strategy
Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many…