PolicyBazaar Close To Finalising Bankers For IPO At $3.5 Bn Valuation
The company has invited proposals from at least eight investment banks for the proposed IPOPolicyBazaar is expected to dilute up to 15% stake through the IPO and is said to…
SEO in 2020. Important DIgital Marketing Strategies
Video Digital MarketingVideo digital marketing for SEO is very big in 2020 in the realm of search engine optimization (SEO). First off don't forget to create videos and submit them…
Amazon sets up first device manufacturing line in India to produce Fire TV Sticks
Global online retailer Amazon will begin manufacturing its hardware devices in India as the company reiterated its commitment to the Indian government’s “make in India" initiative towards an Atmanirbhar Bharat.Amazon…
An Introduction to the Benefits of Social Media Marketing
When the internet was first developed, most of the information you could find about a product or business was published by the product creator on a business website. These first…
BYJU’S Acquisition Of Toppr Could Turn Edtech Into Three-Horse Race
Mumbai-based Toppr is said to have a user base of 16 Mn, with major traction coming in from Tier II and III regionsBYJU’S added 25 Mn users in 2020, increasing…
Why “Experiential Marketing” Offers New Opportunities
The world of marketing is constantly changing, especially with new definitions and approaches. The latest is "experiential marketing", which is basically about interacting with your customer. In light of the…
Unacademy Acquires TapChief To Launch ‘Unacademy Pro’
Unacademy has acquired a majority stake in TapChief and the transaction values TapChief at INR 100 CrTapChief enables businesses to source and shortlist talent, independent professionals, industry experts to either…
What Inspires You And What Are You Doing With It?
This week American writer and poet Maya Angelique died, at the age of 85. She was known for a number of inspirational quotes, here are some that I like. "Nothing…
Scientists are working to spot new viruses before they can spread, cause future pandemics- Technology News, FP
The New York TimesFeb 16, 2021 15:20:50 ISTBack in the summer, Dr Michael Mina made a deal with a cold storage company. With many of its restaurant clients closed down,…
India To Set Up Digital Intelligence Unit To Investigate Spam SMSes
The need to curb the menace of Unsolicited Commercial Communication was underlined during a recent high-level meeting chaired by the IT Minister Ravi Shankar PrasadCases of financial frauds and phishing…